Key Topics: Client relationship management, innovation in service offerings, organizational structure transformation.

Models Covered: Stakeholder engagement (Mieobed client approach), customer satisfaction analysis.

Description: TT4U, an IT consultancy firm, is dealing with evolving client demands and internal pressures to innovate. The case involves assessing TT4U’s client relationship practices and exploring new strategic directions, including cloud services and Internet of Things (IoT) offerings. TT4U’s management considers restructuring and adopting the Mieobed approach for enhanced client engagement. Challenges in data security and meeting government sector demands also form part of the analysis, as the firm navigates reputational risks and client satisfaction issues.