Key Topics: Strategic expansion, risk management, and hospitality industry trends.

Models Covered: Investment Appraisal, SWOT Analysis, KPI Metrics for Hospitality.

Description: Nehby, a family-owned hospitality business, is evaluating strategic directions, including expanding into the hotel sector or growing its restaurant chain. The case involves analyzing market trends, operational risks, and the potential for growth within Ceeland’s hospitality industry. Stakeholder views on expansion strategies are considered to help the board decide the future path for Nehby’s growth and sustainability.