Key Topics: Variance analysis, cost control, and operational efficiency. 

Models Covered: Standard costing, variance analysis, and contribution margin analysis. 

Description: This case investigates the financial and operational performance of an electronics company manufacturing plasma screen TVs and LCD TVs. It explores variances in material costs, labor costs, and sales performance, focusing on deviations from standard costs and their impact on profitability. The first part involves calculating variances for sales price, material, and labor, while the second part examines the implications of material price and operational variances, discussing their significance in a competitive market and their effect on cost management strategies.